All Outputs (2)

Public visibility as a determinant of the rate of corporate charitable donations. (2006)
Journal Article
Campbell, D., & Slack, R. (2006). Public visibility as a determinant of the rate of corporate charitable donations. Business ethics (Oxford. Print), 15(1), 19-28. https://doi.org/10.1111/j.1467-8608.2006.00425.x

The mainstreaming of Fair Trade: a macromarketing perspective (2006)
Journal Article
Moore, G., Gibbon, J., & Slack, R. (2006). The mainstreaming of Fair Trade: a macromarketing perspective. Journal of Strategic Marketing, 14(4), 329-352. https://doi.org/10.1080/09652540600947961

Following a brief review of the development and underlying purposes of the Fair Trade movement, the paper introduces perhaps the key issue for the UK Fair Trade movement currently: the mainstreaming of Fair Trade food products. The macromarketing lit... Read More about The mainstreaming of Fair Trade: a macromarketing perspective.