Business communication as cultural text: Exchange and feedback of promotional video clips
(2009)
Journal Article
Zaidman, N., & Holmes, P. (2009). Business communication as cultural text: Exchange and feedback of promotional video clips. International Journal of Intercultural Relations, 33(6), 535-549. https://doi.org/10.1016/j.ijintrel.2009.06.002
Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a t... Read More about Business communication as cultural text: Exchange and feedback of promotional video clips.