Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University
(2014)
Book Chapter
Pearce, N. (2014). Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University. In M. Kent, & T. Leaver (Eds.), An education in Facebook? : higher education and the world's largest social network (13-22). Routledge
Facebook offers a low cost scalable platform for interacting with a huge audience. For universities this audience can encompass potential, current and past students, Facebook has emerged as a key space for informal and formal communication amongst st... Read More about Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University.