Munich '72: Selling the Games to Foreign Audiences and at Home
(2013)
Journal Article
Schiller, K., & Young, C. (2013). Munich '72: Selling the Games to Foreign Audiences and at Home. Sport in History, 33(3), 373-392. https://doi.org/10.1080/17460263.2013.822411
After the terrorist attack on the Israeli team, the 1972 Munich Olympics could be considered a PR disaster for the Federal Republic of Germany. In the years before the Games, however, the organizers orchestrated a finely tuned campaign, which used li... Read More about Munich '72: Selling the Games to Foreign Audiences and at Home.