All Outputs (2)

Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy (2017)
Journal Article
Tsinopoulos, C., Sousa, C., & Yan, J. (2018). Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy. Journal of Product Innovation Management, 35(1), 27-48. https://doi.org/10.1111/jpim.12374

Global competition has increased the pressure for firms to develop new and efficient processes in ways that are perceived to be legitimate. At the same time, there has been a realization that engaging with open innovation can improve competitiveness.... Read More about Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy.

The vices and virtues of consumption choices: Price promotion and consumer decision making (2017)
Journal Article
Yan, J., Tian, K., Heravi, S., & Morgan, P. (2017). The vices and virtues of consumption choices: Price promotion and consumer decision making. Marketing Letters, 28(3), 461-475. https://doi.org/10.1007/s11002-017-9421-x

As consumers exhibit relatively more self-control over healthy products by limiting the purchase quantity of vice choices and buying more virtue choices to adhere to healthy-eating goals, a price promotion has a stronger effect on virtue than vice ch... Read More about The vices and virtues of consumption choices: Price promotion and consumer decision making.