Dr Arezou Ghiassaleh arezou.ghiassaleh@durham.ac.uk
Assistant Professor
The Impact of Conceptual (vs. Perceptual) Product Categorization on Consumer Shopping Experience
Ghiassaleh, Arezou; Kocher, Bruno; Noris, Basilio
Authors
Bruno Kocher
Basilio Noris
Citation
Ghiassaleh, A., Kocher, B., & Noris, B. (2019). The Impact of Conceptual (vs. Perceptual) Product Categorization on Consumer Shopping Experience. In Proceedings of the European Marketing Academy, 48th, (8642)
| Conference Name | The European Marketing Academy Conference |
|---|---|
| Conference Location | Hamburg, Germany |
| Start Date | May 24, 2019 |
| End Date | May 27, 2019 |
| Online Publication Date | May 28, 2019 |
| Publication Date | 2019 |
| Deposit Date | Jan 22, 2024 |
| Book Title | Proceedings of the European Marketing Academy, 48th, (8642) |
| Public URL | https://durham-repository.worktribe.com/output/2160742 |
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