A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper

Broderick, A.J.; Mueller, R.D.

Abstract

Presents information on a study which examined the consumer involvement construct through a meta-analysis of literature and empirical investigation in five countries in Europe, where food is selected as an appropriate application. Determinant of consumer behavior; Three main perspectives of involvement; Areas of construct clarification; Methodology of the study; Results and discussion.

Citation

Broderick, A., & Mueller, R. (1999). A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper. Journal of Marketing Theory and Practice, 7(4), 97-108

• Journal Article Type: Article
• Publication Date: Oct 1, 1999
• Deposit Date: Jun 11, 2010
• Journal: Journal of Marketing Theory and Practice
• Print ISSN: 1069-6679
• Electronic ISSN: 1944-7175
• Publisher: Taylor and Francis Group
• Peer Reviewed: Peer Reviewed
• Volume: 7
• Issue: 4
• Pages: 97-108
• Public URL: https://durham-repository.worktribe.com/output/1524056
• Publisher URL: http://www.jmtp-online.org/