Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective
Lam, W.; Harker, M.J.
This article explores the role and significance of marketing in the entrepreneurial process.Utilising an 11-year longitudinal study, supported by a context-rich interpretive approach, the interrelationship between marketing and entrepreneurship at different stages of the business life cycle are examined. Under an effectuation and enactment framework, entrepreneurship is neither ends-driven nor means-driven, but a consequence of the interplay between actors and social context through ongoing enactment. As the ‘joint core actors of the business’, entrepreneurs actively interact with their customers in shaping the marketing activities of the business to meet their ends.
Lam, W., & Harker, M. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal, 33(3), 321-348. https://doi.org/10.1177/0266242613496443
|Journal Article Type||Article|
|Online Publication Date||Aug 28, 2013|
|Publication Date||May 1, 2015|
|Deposit Date||Oct 9, 2013|
|Publicly Available Date||Mar 11, 2015|
|Journal||International Small Business Journal|
|Peer Reviewed||Peer Reviewed|
Accepted Journal Article
Lam, W. & Harker, M.J. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal 33(3): 321-348. Copyright © 2013 The Author(s). Reprinted by permission of SAGE Publications.
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