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Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective

Lam, W.; Harker, M.J.

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Authors

W. Lam

M.J. Harker



Abstract

This article explores the role and significance of marketing in the entrepreneurial process.Utilising an 11-year longitudinal study, supported by a context-rich interpretive approach, the interrelationship between marketing and entrepreneurship at different stages of the business life cycle are examined. Under an effectuation and enactment framework, entrepreneurship is neither ends-driven nor means-driven, but a consequence of the interplay between actors and social context through ongoing enactment. As the ‘joint core actors of the business’, entrepreneurs actively interact with their customers in shaping the marketing activities of the business to meet their ends.

Citation

Lam, W., & Harker, M. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal, 33(3), 321-348. https://doi.org/10.1177/0266242613496443

Journal Article Type Article
Online Publication Date Aug 28, 2013
Publication Date May 1, 2015
Deposit Date Oct 9, 2013
Publicly Available Date Mar 11, 2015
Journal International Small Business Journal
Print ISSN 0266-2426
Electronic ISSN 1741-2870
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 33
Issue 3
Pages 321-348
DOI https://doi.org/10.1177/0266242613496443
Public URL https://durham-repository.worktribe.com/output/1476450

Files

Accepted Journal Article (260 Kb)
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Copyright Statement
Lam, W. & Harker, M.J. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal 33(3): 321-348. Copyright © 2013 The Author(s). Reprinted by permission of SAGE Publications.





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