Outputs (2)

Criteria for Responsible Business Practice in SMEs: An exploratory case of U.K. Fair Trade Organisations (2009)
Journal Article
Moore, G., Slack, R., & Gibbon, J. (2009). Criteria for Responsible Business Practice in SMEs: An exploratory case of U.K. Fair Trade Organisations. Journal of Business Ethics, 89(2), 173-188. https://doi.org/10.1007/s10551-008-9992-9

This paper develops a set of 16 criteria, divided into four groupings, for responsible business practice (RBP) in Small and Medium-Sized Enterprises (SMEs) drawn from the existing SME/RBP literature. The current lack of a general set of criteria agai... Read More about Criteria for Responsible Business Practice in SMEs: An exploratory case of U.K. Fair Trade Organisations.

The mainstreaming of Fair Trade: a macromarketing perspective (2006)
Journal Article
Moore, G., Gibbon, J., & Slack, R. (2006). The mainstreaming of Fair Trade: a macromarketing perspective. Journal of Strategic Marketing, 14(4), 329-352. https://doi.org/10.1080/09652540600947961

Following a brief review of the development and underlying purposes of the Fair Trade movement, the paper introduces perhaps the key issue for the UK Fair Trade movement currently: the mainstreaming of Fair Trade food products. The macromarketing lit... Read More about The mainstreaming of Fair Trade: a macromarketing perspective.