Benefits and pitfalls of a CEO’s personal Twitter messaging
(2019)
Journal Article
Craig, R., & Amernic, J. (2019). Benefits and pitfalls of a CEO’s personal Twitter messaging. Strategy and Leadership, 48(1), 43-48. https://doi.org/10.1108/sl-10-2019-0154
Social media platforms such as Twitter represent a new and potentially potent corporate communication technology. A stream of tweets from a corporate CEO’s personal Twitter account can be an effective component of the communication media used to exer... Read More about Benefits and pitfalls of a CEO’s personal Twitter messaging.