Prediction-led prescription: optimal Decision-Making in times of Turbulence and business performance improvement
(2024)
Journal Article
Schaefers, A., Bougioukos, V., Karamatzanis, G., & Nikolopoulos, K. (2024). Prediction-led prescription: optimal Decision-Making in times of Turbulence and business performance improvement. Journal of Business Research, 182, Article 114805. https://doi.org/10.1016/j.jbusres.2024.114805
Can you have prescription without prediction? Most scholars and practitioners would argue that a good forecast drives an optimal decision, thus promoting the concept of prediction-led prescription. In times of turbulence, Special events like promotio... Read More about Prediction-led prescription: optimal Decision-Making in times of Turbulence and business performance improvement.