Outputs (7)

International Business and SDG 8 - Exploring the Relationship between IB and Society (2024)
Book
Sinkovics, N., Sinkovics, R. R., Boussebaa, M., & Fletcher, M. (Eds.). (2024). International Business and SDG 8 - Exploring the Relationship between IB and Society. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-46802-5

The Sustainable Development Goal (SDG) 8 aims to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. The twelve associated targets call for action in a number of interconnected domains... Read More about International Business and SDG 8 - Exploring the Relationship between IB and Society.

An advanced meta-ranking for the expanding international business field – Journal status and future trajectories (2024)
Journal Article
Tüselmann, H., Sinkovics, R. R., & Pishchulov, G. (2025). An advanced meta-ranking for the expanding international business field – Journal status and future trajectories. Journal of World Business, 60(2), Article 101609. https://doi.org/10.1016/j.jwb.2024.101609

We re-examine and advance the landscape of academic journal publishing, specifically focusing on international business (IB) journals. While previous journal rankings have identified sixteen domain-specific IB journals, a renewed look at the journal... Read More about An advanced meta-ranking for the expanding international business field – Journal status and future trajectories.

Transitioning from responsible and reactive to deeply responsible and proactive international business (2024)
Journal Article
Jones, G. G., Lopes, T. D. S., Pananond, P., van Tulder, R., Sinkovics, N., & Sinkovics, R. R. (online). Transitioning from responsible and reactive to deeply responsible and proactive international business. Critical Perspectives on International Business, https://doi.org/10.1108/cpoib-08-2024-0092

Purpose
This paper aims to explore the role of multi-national enterprises in addressing grand societal challenges, emphasising the need for integrating environmental and social aspects into business models. Drawing on the books of Geoffrey Jones (20... Read More about Transitioning from responsible and reactive to deeply responsible and proactive international business.

Game-changer business models for sustainable development (2023)
Journal Article
Sinkovics, R. R., Gunaratne, D., & Sinkovics, N. (2023). Game-changer business models for sustainable development. Transnational corporations, 30(3), 119-127. https://doi.org/10.18356/2076099x-30-3-8

To address the grand challenges that society faces, incremental change and gradual organizational renewal are not sufficient. A radical transformation of business models is needed. In this paper, we explore game-changer business models that incorpora... Read More about Game-changer business models for sustainable development.

Tensions on the road toward just transitions in the Latin American coffee value chain (2023)
Book Chapter
Andrews, K., Sinkovics, N., & Sinkovics, R. R. (2023). Tensions on the road toward just transitions in the Latin American coffee value chain. In R. van Tulder, E. Giuliani, & I. Álvarez (Eds.), International Business and Sustainable Development Goals: Volume 17 (309-323). Emerald. https://doi.org/10.1108/S1745-886220230000017016

This chapter investigates the coffee value chain in Latin America. By drawing on the concept of just transitions as a “connective tissue” between the sustainable development goals (SDGs), the discussion zooms in on the promise of agroforestry for env... Read More about Tensions on the road toward just transitions in the Latin American coffee value chain.

Problems of Equivalence in Cross-Cultural Marketing Research (2014)
Book Chapter
Salzberger, T., Sinkovics, R., & Holzmüller, H. (2015). Problems of Equivalence in Cross-Cultural Marketing Research. In E. J. Wilson, & J. F. Hair Jr. (Eds.), Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (74–78). Springer. https://doi.org/10.1007/978-3-319-13141-2_36

Cultural diversity can impede the standardization of marketing programs and increase the complexity of marketing research efforts (see Assael, 1992; Cateora, 1996; Douglas and Craig, 1992). In the context of marketing research, the cross-cultural com... Read More about Problems of Equivalence in Cross-Cultural Marketing Research.

Enhancing the trustworthiness of qualitative research in international business (2008)
Journal Article
Sinkovics, R. R., Penz, E., & Ghauri, P. N. (2008). Enhancing the trustworthiness of qualitative research in international business. Management International Review, 48(6), 689-714. https://doi.org/10.1007/s11575-008-0103-z

Abstract and Key Results: Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dim... Read More about Enhancing the trustworthiness of qualitative research in international business.