Outputs (9)

Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19 (2023)
Journal Article
Ahmed, W., Önkal, D., Das, R., Krishnan, S., Olan, F., Hardey, M., & Fenton, A. (online). Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19. IEEE Transactions on Engineering Management, 71, 13327-13344. https://doi.org/10.1109/tem.2023.3273191

Given the role of technology and social media during the COVID-19 pandemic, the aim of this paper is to conduct a social network analysis of four COVID-19 conspiracy theories that were spread during the pandemic between March to June 2020. Specifical... Read More about Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19.

Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach (2023)
Journal Article
Hardey, M., Ahmed, W., Fenton, A., & Koral, C. (online). Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach. IIM Kozhikode Society & Management Review, https://doi.org/10.1177/22779752231166521

Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We e... Read More about Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach.

Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis (2023)
Journal Article
Ahmed, W., Das, R., Vidal-Alaball, J., Hardey, M. (., & Fuster-Casanovas, A. (2023). Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis. Journal of Medical Internet Research, 25, Article e43497. https://doi.org/10.2196/43497

Background: The popularity of the magnetic vaccine conspiracy theory, and others of a similar nature, creates challenges to the promotion of vaccines and the dissemination of accurate health information. Objective: Health conspiracy theories are gain... Read More about Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis.

Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study (2022)
Journal Article
Fenton, A., Cooper-Ryan, A. M., Hardey, M. (., & Ahmed, W. (2022). Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study. International Journal of Environmental Research and Public Health, 19(14), Article 8417. https://doi.org/10.3390/ijerph19148417

Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This stu... Read More about Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.

Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good (2022)
Presentation / Conference Contribution
Fenton, A., Ahmed, W., Hardey, M., & Koral, C. (2022, August). Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Presented at British Academy of Management Conference 2022, Manchester, England

We address a research gap in SME understanding and attitudes to Net Zero and their communications. We employed an Action Case approach, which included a small-scale qualitative survey of SMEs and social network analysis (SNA) of Twitter. We discovere... Read More about Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good.

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game (2022)
Journal Article
Ahmed, W., Fenton, A., Hardey, M., & Das, R. (2022). Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game. IIM Kozhikode Society & Management Review, 11(2), 222-234. https://doi.org/10.1177/22779752221083351

Management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers within popular cultural consumption, such as on-demand digital medi... Read More about Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game.

Household Self-Tracking During a Global Health Crisis (2022)
Book
Hardey, M. (2022). Household Self-Tracking During a Global Health Crisis. Emerald. https://doi.org/10.1108/9781800439146

Self-tracking is a rapidly growing area of study and will play an important role in the future of how we understand health change and responsibility. Understanding the personal and social dimensions of tracking within households improves our understa... Read More about Household Self-Tracking During a Global Health Crisis.

Digital Seriality and Narrative Branching: Season One, the Podcast Serial (2022)
Journal Article
Hardey, M., & James, S. J. (2022). Digital Seriality and Narrative Branching: Season One, the Podcast Serial. Communication and Critical/Cultural Studies, 19(1), 74-90. https://doi.org/10.1080/14791420.2022.2029513

This paper explores the characteristics of storytelling in a digital medium through Season One of the podcast Serial. We also analyse how Serial’s digital audience engages with and reacts to the narrative, and the ways in which such an audience influ... Read More about Digital Seriality and Narrative Branching: Season One, the Podcast Serial.

Tracking the Trackers: Self-Tracking in Households as Social Practice (2022)
Journal Article
Hardey, M. (2022). Tracking the Trackers: Self-Tracking in Households as Social Practice. Digital Health, 8, 1-11. https://doi.org/10.1177/20552076221093131

The purpose of this article is to examine the effect of different types of self-tracking users (trackers) on the health behaviours of others living in the same household. The study takes an international perspective, examining tracking practises from... Read More about Tracking the Trackers: Self-Tracking in Households as Social Practice.