Locating Facilities under Competition and Market Expansion: Formulation, Optimization, and Implications
(2022)
Journal Article
Lin, Y. H., Tian, Q., & Zhao, Y. (2022). Locating Facilities under Competition and Market Expansion: Formulation, Optimization, and Implications. Production and Operations Management, 31(7), 3021-3042. https://doi.org/10.1111/poms.13737
As the ongoing battle between brick-and-mortar stores and e-commerce shops escalates, managers of the former are becoming more cautious regarding their strategic store site selection and decoration decisions, particularly if foreseeable competition f... Read More about Locating Facilities under Competition and Market Expansion: Formulation, Optimization, and Implications.