A Multinational Comparative Study Highlighting Students' Travel Motivations and Touristic Trends
(2018)
Journal Article
Marques, C., Mohsin, A., & Lengler, J. (2018). A Multinational Comparative Study Highlighting Students' Travel Motivations and Touristic Trends. Journal of Destination Marketing and Management, 10, 87-100. https://doi.org/10.1016/j.jdmm.2018.06.002
The aim of this study is to assess differences and commonalities in the student travel market across different countries and to determine typologies based on touristic attractions/activities. The study generates groups based on travel motivations lar... Read More about A Multinational Comparative Study Highlighting Students' Travel Motivations and Touristic Trends.