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All Outputs (26)

Antecedents of Customer Participation on Sharing Platforms: A Meta‐analysis (2024)
Journal Article
Blut, M., & Wang, C. (online). Antecedents of Customer Participation on Sharing Platforms: A Meta‐analysis. British Journal of Management, https://doi.org/10.1111/1467-8551.12871

Given the substantive influence of the digital revolution on the sharing economy, it is timely and relevant to ask why some sharing platforms (e.g. Airbnb and Uber) achieve significant success while others fail. To determine which factors encourage c... Read More about Antecedents of Customer Participation on Sharing Platforms: A Meta‐analysis.

Influencer marketing effectiveness: A meta-analytic review (2024)
Journal Article
Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. (online). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-024-01052-7

Influencer marketing significantly impacts consumer behavior and decision-making. However, identifying the drivers of influencer marketing effectiveness and conditions that enhance their impact remains challenging. This meta-analysis, which synthesiz... Read More about Influencer marketing effectiveness: A meta-analytic review.

How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies (2024)
Journal Article
Dong, Y., He, X., & Blut, M. (online). How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies. International Marketing Review, https://doi.org/10.1108/IMR-02-2024-0044

Purpose – This study aims to clarify the direct impact of digitalization on export performance (EP) by synthesizing previous research and testing this relationship empirically.
Furthermore, the study investigates digitalization types, contextual mo... Read More about How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies.

Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis (2024)
Journal Article
Blut, M., Wünderlich, N. V., & Brock, C. (2024). Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis. Journal of Retailing, 100(2), 293-315. https://doi.org/10.1016/j.jretai.2024.04.001

Retailers rely on virtual assistants (VAs), such as Amazon's Alexa and chatbots, to deliver 24/7 customer service at low costs, as well as novel shopping opportunities. Despite improved VA capabilities due to artificial intelligence (AI), many retail... Read More about Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis.

Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes (2024)
Journal Article
El-Manstrly, D., Herhausen, D., Guha, A., Blut, M., & Grewal, D. (2024). Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes. Journal of Retailing, 100(2), 274-292. https://doi.org/10.1016/j.jretai.2024.03.002

Anecdotal evidence indicates a notable shift in online consumer expectations, emphasizing a desire for an enjoyable online shopping experience, beyond convenience and efficiency. This insight thus prompts key questions: Should retai... Read More about Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes.

Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services (2024)
Journal Article
Tóth, Z., & Blut, M. (2024). Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services. Organizational Dynamics, 53(2), Article 101041. https://doi.org/10.1016/j.orgdyn.2024.101041

Service research and business ethics literature intersect concerning the question of artificial intelligence (AI) service robot accountability. In financial services, there is a broad spectrum of potential ethical issues, from data usage to customer... Read More about Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services.

Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions (2024)
Journal Article
Wünderlich, N., Blut, M., & Brock, C. (2024). Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions. Journal of Product Innovation Management, 41(5), 1022-1046. https://doi.org/10.1111/jpim.12726

The increasing introduction of intelligent, interactive robots in the service industry raises concerns about the potential dehumanization of service provision and its influences on corporate brand perceptions. To avoid adverse effects, new service de... Read More about Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions.

Customer Perceived Value: A Comprehensive Meta-analysis (2023)
Journal Article
Blut, M., Chaney, D., Lunardo, R., Mencarelli, R., & Grewal, D. (2024). Customer Perceived Value: A Comprehensive Meta-analysis. Journal of Service Research, 27(4), 501-524. https://doi.org/10.1177/10946705231222295

Customer perceived value (CPV) is a cornerstone of marketing literature. However, myriad studies have generated contradictory empirical findings. In addition, though some existing literature reviews help clarify the conceptual foundations of CPV, the... Read More about Customer Perceived Value: A Comprehensive Meta-analysis.

Eliminating customer experience pain points in complex customer journeys through smart service solutions (2023)
Journal Article
Holz, H. F., Becker, M., Blut, M., & Paluch, S. (2024). Eliminating customer experience pain points in complex customer journeys through smart service solutions. Psychology and Marketing, 41(3), 592-609. https://doi.org/10.1002/mar.21938

Scholarly understanding of customer journeys has evolved from a linear, single service provider perspective to encompass complex service delivery networks that involve multiple touchpoints governed by various service providers. This intricate setting... Read More about Eliminating customer experience pain points in complex customer journeys through smart service solutions.

Testing the performance of online recommendation agents: A meta-analysis (2023)
Journal Article
Blut, M., Ghiassaleh, A., & Wang, C. (2023). Testing the performance of online recommendation agents: A meta-analysis. Journal of Retailing, 99(3), 440-459. https://doi.org/10.1016/j.jretai.2023.08.001

Many retailers (e.g., Amazon, Walmart) use various types of online recommendation agents (RAs) on their websites to suggest goods and services to consumers. These RAs screen millions of options to ease consumers’ information search and evaluation. To... Read More about Testing the performance of online recommendation agents: A meta-analysis.

Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us (2023)
Journal Article
Mittal, V., Han, K., Frennea, C., Blut, M., Shaik, M., Bosukonda, N., & Sridhar, S. (2023). Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us. Marketing Letters, 34, 171–187. https://doi.org/10.1007/s11002-023-09671-w

The authors synthesize research on the relationship of customer satisfaction with customer- and firm-level outcomes using a meta-analysis based on 535 correlations from 245 articles representing a combined sample size of 1,160,982. The results show a... Read More about Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us.

Effectiveness of engagement initiatives across engagement platforms: A meta‑analysis (2023)
Journal Article
Blut, M., Kulikovskaja, V., Hubert, M., Brock, C., & Grewal, D. (2023). Effectiveness of engagement initiatives across engagement platforms: A meta‑analysis. Journal of the Academy of Marketing Science, 51, 941–965. https://doi.org/10.1007/s11747-023-00925-7

As part of their customer engagement (CE) marketing, firms use different platforms to interact with customers, in ways that go beyond purchases. Task-based CE strategies call for customers’ participation in structured, often incentivized tasks; exper... Read More about Effectiveness of engagement initiatives across engagement platforms: A meta‑analysis.

Cultural Personal Values and Switching Costs Perceptions: Beyond Hofstede (2022)
Journal Article
Blut, M., Beatty, S. E., & Northington, W. M. (2022). Cultural Personal Values and Switching Costs Perceptions: Beyond Hofstede. Journal of Business Research, 150, 339-353. https://doi.org/10.1016/j.jbusres.2022.06.005

Firms operating internationally need to ascertain effective relationship marketing (RM) strategies for their foreign operations. One set of RM strategies is based on understanding and using switching costs perceptions. Based on data from 1,630 custom... Read More about Cultural Personal Values and Switching Costs Perceptions: Beyond Hofstede.

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions (2022)
Journal Article
Yuan, R., Liu, M. J., & Blut, M. (2022). What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions. European Journal of Marketing, 56(4), 1065-1107. https://doi.org/10.1108/ejm-08-2020-0609

Purpose - This study examines the impact of five consumption values (i.e., ecological, functional, symbolic, experiential, and epistemic) on consumers’ intentions to adopt green products. Utilizing Thaler’s utility theory, we investigate the indirect... Read More about What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions.

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market (2022)
Journal Article
Mencarelli, R., Lunardo, R., Lombart, C., Blut, M., & Henon, E. (2022). Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market. Marketing Letters, 33(3), 523-541. https://doi.org/10.1007/s11002-022-09619-6

While the emergence of peer-to-peer (P2P) platforms has revolutionized the way people exchange goods, these platforms face the need to provide appealing products offered by independent providers. However, those providers have to deal with anonymous b... Read More about Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market.

Factors Influencing the Acceptance of Healthcare Information Technologies: A Meta-Analysis (2022)
Journal Article
Chong, A., Blut, M., & Zheng, S. (2022). Factors Influencing the Acceptance of Healthcare Information Technologies: A Meta-Analysis. Information and Management, 59(3), Article 103604. https://doi.org/10.1016/j.im.2022.103604

Healthcare information technologies (HIT) can address several challenges faced by healthcare systems. To benefit from the advantages HIT offer, users must first accept them. This meta-analysis synthesizes previous research on HIT acceptance. It uses... Read More about Factors Influencing the Acceptance of Healthcare Information Technologies: A Meta-Analysis.

Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean (2022)
Journal Article
Blut, M., Chong, A., Tsiga, Z., & Venkatesh, V. (2022). Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean. Journal of the Association for Information Systems, 23(1), 13-95. https://doi.org/10.17705/1jais.00719

There are both formal and informal cries that UTAUT and by association the stream of research on technology adoption has reached its limit, with little or no opportunities for new knowledge creation. Such a conclusion is ironic because the theory has... Read More about Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean.

Understanding Anthropomorphism in Service Provision: A Meta-Analysis of Physical Robots, Chatbots, and other AI (2021)
Journal Article
Blut, M., Wang, C., Wünderlich, N. V., & Brock, C. (2021). Understanding Anthropomorphism in Service Provision: A Meta-Analysis of Physical Robots, Chatbots, and other AI. Journal of the Academy of Marketing Science, 49, 632-658. https://doi.org/10.1007/s11747-020-00762-y

An increasing number of firms introduce service robots, such as physical robots and virtual chatbots, to provide services to customers. While some firms use robots that resemble human beings by looking and acting humanlike to increase customers’ use... Read More about Understanding Anthropomorphism in Service Provision: A Meta-Analysis of Physical Robots, Chatbots, and other AI.

The Dark side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress (2019)
Journal Article
Blut, M., Heirati, N., & Schofer, K. (2020). The Dark side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress. Journal of Service Research, 23(2), 156-173. https://doi.org/10.1177/1094670519894643

While numerous studies have examined the benefits of customer participation (CP), understanding of the dark side of involving customers in service firms’ processes is limited. This study proposes that the changing role of customers who actively parti... Read More about The Dark side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress.

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage (2019)
Journal Article
Blut, M., & Wang, C. (2020). Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage. Journal of the Academy of Marketing Science, 48(4), 649-669. https://doi.org/10.1007/s11747-019-00680-8

The technology readiness (TR) index aims to better understand people’s propensity to embrace and use cutting-edge technologies. The initial TR construct considers four dimensions—innovativeness, optimism, insecurity, and discomfort—that collectively... Read More about Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage.