Inter-functional collaboration and inter-organizational relationships in communications strategy implementation
(2018)
Journal Article
Canacott, J., Ellis, N., & Tadajewski, M. (2018). Inter-functional collaboration and inter-organizational relationships in communications strategy implementation. RIMAR, 8(1), 1-16. https://doi.org/10.4025/rimar.v8i1.41078
There is a dearth of empirical studies focusing on marketing implementation, especially regarding the interplay between different functional areas and service providers. To fill this gap, this paper explores running a communications campaign across s... Read More about Inter-functional collaboration and inter-organizational relationships in communications strategy implementation.