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All Outputs (21)

The Effect and Moderation of Gender Identity Congruity: Utilizing “Real Women” advertising images’ (2009)
Journal Article
Feiereisen, S., Broderick, A., & Douglas, S. (2009). The Effect and Moderation of Gender Identity Congruity: Utilizing “Real Women” advertising images’. Psychology and Marketing, 26(9), 813-843. https://doi.org/10.1002/mar.20301

The present article examines the predictive ability of gender identity congruity in explaining women's responses to advertising appeals. The contributions of the article are twofold: (1) to demonstrate whether advertisements that are congruent with f... Read More about The Effect and Moderation of Gender Identity Congruity: Utilizing “Real Women” advertising images’.

The Role of Exploration in Creating Online Shopping Value (2009)
Journal Article
Demangeot, C., & Broderick, A. (2009). The Role of Exploration in Creating Online Shopping Value. Advances in consumer research, 36, 473-481

This study draws attention to the integrating role of exploration in online shopping. Online, the shopping experience, product search and product information search all happen through the exploration of different pages of a website. A survey among 30... Read More about The Role of Exploration in Creating Online Shopping Value.

Analogies and Mental Simulations in Learning for RNPs (Really New Products): The Role of Visual Attention (2008)
Journal Article
Fereisenen, S., Wong, V., & Broderick, A. (2008). Analogies and Mental Simulations in Learning for RNPs (Really New Products): The Role of Visual Attention. Journal of Product Innovation Management, 25(6), 593-608. https://doi.org/10.1111/j.1540-5885.2008.00324.x

Really new products (RNPs) create new product categories or at least significantly expand existing ones. The development of RNPs is a strategic priority for most companies. However, 40% to 90% of new products fail, often due to consumers' lack of und... Read More about Analogies and Mental Simulations in Learning for RNPs (Really New Products): The Role of Visual Attention.

Multilevel Analyses in Marketing Research: Differentiating Analytical Outcomes (2008)
Journal Article
Wieseke, J., Broderick, A., Lee, N., Dawson, J., & Van Dick, R. (2008). Multilevel Analyses in Marketing Research: Differentiating Analytical Outcomes. Journal of Marketing Theory and Practice, 16(4), 321-340. https://doi.org/10.2753/mtp1069-6679160405

Marketing scholars are increasingly recognizing the importance of investigating phenomena at multiple levels. However, the analyses methods that are currently dominant within marketing may not be appropriate to dealing with multilevel or nested data... Read More about Multilevel Analyses in Marketing Research: Differentiating Analytical Outcomes.

The Behavioral Homogeneity Evaluation Framework: Using Consumer Involvement in International Segmentation (2007)
Journal Article
Broderick, A., Greenley, G., & Mueller, R. (2007). The Behavioral Homogeneity Evaluation Framework: Using Consumer Involvement in International Segmentation. Journal of International Business Studies, 38(5), 746-763. https://doi.org/10.1057/palgrave.jibs.8400296

This paper presents a generic strategic framework of alternative international marketing strategies and market segmentation based on intra- and inter-cultural behavioural homogeneity. Consumer involvement (CI) is proposed as a pivotal construct to ca... Read More about The Behavioral Homogeneity Evaluation Framework: Using Consumer Involvement in International Segmentation.

Word of mouth communication within online communities: Conceptualizing the online social network (2007)
Journal Article
Brown, J., Broderick, A., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20. https://doi.org/10.1002/dir.20082

Word of mouth (WOM) communication is a major part of online consumerinteractions, particularly within the environment of online communities.-Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on eval... Read More about Word of mouth communication within online communities: Conceptualizing the online social network.

A Cross-National Study of the Individual and National-Cultural Nomological Network of Consumer Involvement (2007)
Journal Article
Broderick, A. (2007). A Cross-National Study of the Individual and National-Cultural Nomological Network of Consumer Involvement. Psychology and Marketing, 24(4), 343-374. https://doi.org/10.1002/mar.20164

The article theoretically proposes and empirically tests an individual and national-cultural nomological network of consumer involvement. A consumer survey in the United Kingdom, France, Germany, Spain, and Italy captures nomological network data. Fi... Read More about A Cross-National Study of the Individual and National-Cultural Nomological Network of Consumer Involvement.

What is 'neuromarketing'? A discussion and agenda for future research (2007)
Journal Article
Lee, N., Broderick, A., & Chamberlain, L. (2007). What is 'neuromarketing'? A discussion and agenda for future research. International Journal of Psychophysiology, 63(2), 199-204. https://doi.org/10.1016/j.ijpsycho.2006.03.007

Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However, marketing science has remained largely una... Read More about What is 'neuromarketing'? A discussion and agenda for future research.

The Application Of Physiological Observation Methods To Emotion Research (2007)
Journal Article
Chamberlain, L., & Broderick, A. (2007). The Application Of Physiological Observation Methods To Emotion Research. Qualitative Market Research: An International Journal, 10(2), 199-216. https://doi.org/10.1108/13522750710740853

Purpose – The purpose of this paper is to examine consumer emotions and the social science and observation measures that can be utilised to capture the emotional experiences of consumers. The paper is not setting out to solve the theoretical debate s... Read More about The Application Of Physiological Observation Methods To Emotion Research.

Exploring the experiential intensity of online shopping environments (2006)
Journal Article
Demangeot, C., & Broderick, A. (2006). Exploring the experiential intensity of online shopping environments. Qualitative Market Research: An International Journal, 9(4), 325-351. https://doi.org/10.1108/13522750610689078

Purpose – The purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments. Design/methodology/approach – The paper uses a theory-building approach to understand how consumers perceive their e... Read More about Exploring the experiential intensity of online shopping environments.

Applications of The Behavioural Homogeneity Evaluation Framework: The Predictive Ability of Consumer Involvement for International Food Market Segmentation (2006)
Journal Article
Broderick, A., Greenley, G., & Mueller, R. (2006). Applications of The Behavioural Homogeneity Evaluation Framework: The Predictive Ability of Consumer Involvement for International Food Market Segmentation. The International Review of Retail, Distribution and Consumer Research, 16(5), 553-557. https://doi.org/10.1080/09593960600980154

This article proposes a framework of alternative international marketing strategies, based on the evaluation of intra- and inter-cultural behavioural homogeneity for market segmentation. The framework developed in this study provides a generic struct... Read More about Applications of The Behavioural Homogeneity Evaluation Framework: The Predictive Ability of Consumer Involvement for International Food Market Segmentation.

Strategic Planning Differences among Multiple Stakeholder Orientation Profiles (2004)
Journal Article
Greenley, G., Hooley, G., Broderick, A., & Rudd, J. (2004). Strategic Planning Differences among Multiple Stakeholder Orientation Profiles. Journal of Strategic Marketing, 12(3), 163-182. https://doi.org/10.1080/0965254042000262887

Despite being a significant topic in the literature, research into stakeholder interests is at an early stage. Although a company has an orientation to each stakeholder group these orientations exist simultaneously, giving a multiple stakeholder orie... Read More about Strategic Planning Differences among Multiple Stakeholder Orientation Profiles.

An Empirical Study of Isolating Mechanisms in UK Companies (2000)
Journal Article
Oktemgil, M., Greenley, G., & Broderick, A. (2000). An Empirical Study of Isolating Mechanisms in UK Companies. European Journal of Operational Research, 122(3), 638-655. https://doi.org/10.1016/s0377-2217%2899%2900077-6

Isolating mechanisms have been developed in the literature as intellectual constructs to explain competitive barriers at the individual firm level. They are defined as idiosyncratic features of a firm's management that create barriers to competitive... Read More about An Empirical Study of Isolating Mechanisms in UK Companies.

Perceptions, Corrections and Defections: Implications for Service Recovery in the Restaurant industry (2000)
Journal Article
Mack, R., Mueller, R., Crotts, J., & Broderick, A. (2000). Perceptions, Corrections and Defections: Implications for Service Recovery in the Restaurant industry. Managing service quality, 10(6), 339-346. https://doi.org/10.1108/09604520010352256

Focusing on service failures can assist organizations in improving service quality and improving long-term customer retention. This study examined consumer perceptions of their personal service failures experienced in the restaurant industry. While t... Read More about Perceptions, Corrections and Defections: Implications for Service Recovery in the Restaurant industry.

A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper (1999)
Journal Article
Broderick, A., & Mueller, R. (1999). A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper. Journal of Marketing Theory and Practice, 7(4), 97-108

Presents information on a study which examined the consumer involvement construct through a meta-analysis of literature and empirical investigation in five countries in Europe, where food is selected as an appropriate application. Determinant of cons... Read More about A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper.

Competitive Positioning and the Resource Based View of the Firm (1998)
Journal Article
Hooley, G., Broderick, A., & Möller, K. (1998). Competitive Positioning and the Resource Based View of the Firm. Journal of Strategic Marketing, 6(2), 97-116. https://doi.org/10.1080/09652549800000003

Two apparently contradictory paradigms have come to dominate the strategic management literature over the last decade. The resource-based view (RBV) of the firm seeks to explain sustainable competitive advantage through the rent earning capability of... Read More about Competitive Positioning and the Resource Based View of the Firm.

Perception, Selectivity and Decision Making At the Point of Sale (1997)
Journal Article
Phillips, H., Broderick, A., & Thompson, P. (1997). Perception, Selectivity and Decision Making At the Point of Sale. The International Review of Retail, Distribution and Consumer Research, 7(1), 79-89. https://doi.org/10.1080/095939697343148

This article develops the concept of selectivity in customers' perception of the point of sale to include the marshalling or organization of stimuli prior to the decision-making process. It is argued that this selective marshalling is necessary to ac... Read More about Perception, Selectivity and Decision Making At the Point of Sale.

Behaviour in teams: exploring occupational and gender differences (1996)
Journal Article
Balderson, S., & Broderick, A. (1996). Behaviour in teams: exploring occupational and gender differences. Journal of Managerial Psychology, 11(5), 33-42. https://doi.org/10.1108/02683949610124807

Research was carried out with 185 respondents (general managers and senior doctors) who had completed the Belbin Team Role Self Perception Inventory. The purpose was to determine any differences in perceived team-role behaviour which might be associa... Read More about Behaviour in teams: exploring occupational and gender differences.