Behaviour and Climate Change: Consumer Perceptions of Responsibility
(2011)
Journal Article
Wells, V., Ponting, C., & Peattie, K. (2011). Behaviour and Climate Change: Consumer Perceptions of Responsibility. Journal of Marketing Management, 27(7-8), 808-833. https://doi.org/10.1080/0267257x.2010.500136
This paper explores the under-researched notion of consumer responsibility, a potentially significant influence on consumer behaviour that marketers and policymakers may be able to harness as they attempt to respond to environmental challenges such a... Read More about Behaviour and Climate Change: Consumer Perceptions of Responsibility.