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All Outputs (4)

Behaviour and Climate Change: Consumer Perceptions of Responsibility (2011)
Journal Article
Wells, V., Ponting, C., & Peattie, K. (2011). Behaviour and Climate Change: Consumer Perceptions of Responsibility. Journal of Marketing Management, 27(7-8), 808-833. https://doi.org/10.1080/0267257x.2010.500136

This paper explores the under-researched notion of consumer responsibility, a potentially significant influence on consumer behaviour that marketers and policymakers may be able to harness as they attempt to respond to environmental challenges such a... Read More about Behaviour and Climate Change: Consumer Perceptions of Responsibility.

A behavioral-economic analysis of the essential value of brands. (2011)
Journal Article
Oliveira-Castro, J., Foxall, G., Yan, J., & Wells, V. (2011). A behavioral-economic analysis of the essential value of brands. Behavioural Processes, 87(1), 106-114. https://doi.org/10.1016/j.beproc.2011.01.007

Recently, Hursh and Silberberg (2008) have advanced a behavior-economic approach to measure the value of reinforcers, in which demand elasticity is measured relative to the point at which price is zero, a technique that allows for comparisons across... Read More about A behavioral-economic analysis of the essential value of brands..

Consumer Behaviour Analysis and the Behavioural Perspective Model (2011)
Journal Article
Foxall, G., Oliveira-Castro, J., James, V., & Schrezenmaier, T. (online). Consumer Behaviour Analysis and the Behavioural Perspective Model. Management online review,

This is the FIRST of TWO linked articles on consumer behavioural analysis. Cognitive theories have dominated the field of consumer behaviour for the last few decades, however, an observed lack of consistency between attitudes and behaviour has sugges... Read More about Consumer Behaviour Analysis and the Behavioural Perspective Model.