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From personal values to creativity: evidence from frontline service employees (2011)
Journal Article
Sousa, C., & Coelho, F. (2011). From personal values to creativity: evidence from frontline service employees. European Journal of Marketing, 45(7/8), 1029-1050. https://doi.org/10.1108/03090561111137598

Purpose – This paper seeks to examine how personal values and the way employees respond to the organization and the job impact on employee creativity. Specifically, the paper proposes a framework that argues that creativity is a function of the emplo... Read More about From personal values to creativity: evidence from frontline service employees.