The PD Scale: A Measure of Psychic Distance and its Impact on International Marketing Strategy.
(2011)
Journal Article
Sousa, C., & Lages, L. (2011). The PD Scale: A Measure of Psychic Distance and its Impact on International Marketing Strategy. International Marketing Review, 28(2), 201-222. https://doi.org/10.1108/02651331111122678
All Outputs (4)
Examining the Determinants of Interfunctional Coordination and Export Performance: An Investigation of Brazilian Exporters. (2011)
Journal Article
Sousa, C., & Lengler, J. (2011). Examining the Determinants of Interfunctional Coordination and Export Performance: An Investigation of Brazilian Exporters. Advances in international marketing, 21, 189-206. https://doi.org/10.1108/s1474-7979%282011%290000021011
Research on Export Pricing: Still Moving Towards Maturity. (2011)
Journal Article
Tan, Q., & Sousa, C. (2011). Research on Export Pricing: Still Moving Towards Maturity. Journal of International Marketing, 19(3), 1-35. https://doi.org/10.1509/jimk.19.3.1
From personal values to creativity: evidence from frontline service employees (2011)
Journal Article
Sousa, C., & Coelho, F. (2011). From personal values to creativity: evidence from frontline service employees. European Journal of Marketing, 45(7/8), 1029-1050. https://doi.org/10.1108/03090561111137598Purpose – This paper seeks to examine how personal values and the way employees respond to the organization and the job impact on employee creativity. Specifically, the paper proposes a framework that argues that creativity is a function of the emplo... Read More about From personal values to creativity: evidence from frontline service employees.