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All Outputs (1571)

Cultural adaptation in cross border e-commerce: A study of German companies (2007)
Journal Article
Sinkovics, R. R., Yamin, M., & Hossinger, M. (2007). Cultural adaptation in cross border e-commerce: A study of German companies. Journal of Electronic Commerce Research, 8(4),

The standardization vs. adaptation debate in international marketing is still ongoing, yet, in the online realm the discussion is only just emerging. While practitioners are excited to jump on the online communication and commerce bandwagon, empirica... Read More about Cultural adaptation in cross border e-commerce: A study of German companies.

The internet and its paradoxical nature in international business (2007)
Journal Article
Sinkovics, R. R., & Yamin, M. (2007). The internet and its paradoxical nature in international business. Critical Perspectives on International Business, 3(4), 322-336. https://doi.org/10.1108/17422040710832577

Devoting a special issue of CPoIB to the ‘paradoxical nature’ of the internet in International Business was deemed appropriate and timely, as the role of the medium is often unjustly exaggerated in relation to both International Business theory and p... Read More about The internet and its paradoxical nature in international business.

Cinema and Multitude (2007)
Journal Article
Boyne, R. (2007). Cinema and Multitude. Symbolism (New York, N.Y.), 7, 61-98

La ballade de Vadius (2007)
Journal Article
Maber, R. G. (2007). La ballade de Vadius. Nouveau Moliériste, 6, 103-113