Cultural adaptation in cross border e-commerce: A study of German companies
(2007)
Journal Article
Sinkovics, R. R., Yamin, M., & Hossinger, M. (2007). Cultural adaptation in cross border e-commerce: A study of German companies. Journal of Electronic Commerce Research, 8(4),
The standardization vs. adaptation debate in international marketing is still ongoing, yet, in the online realm the discussion is only just emerging. While practitioners are excited to jump on the online communication and commerce bandwagon, empirica... Read More about Cultural adaptation in cross border e-commerce: A study of German companies.