The role of virtual integration, commitment, and knowledge-sharing in improving international supplier responsiveness
(2010)
Book Chapter
Jean, R.-J. B., & Sinkovics, R. R. (2010). The role of virtual integration, commitment, and knowledge-sharing in improving international supplier responsiveness. . Palgrave Macmillan. https://doi.org/10.1057/9780230278028
In order to enhance local suppliers’ responsiveness in international exchange relationships, international MNE customers must work with their local suppliers to create new form of relationship structures. Cultural and country differences may limit th... Read More about The role of virtual integration, commitment, and knowledge-sharing in improving international supplier responsiveness.