Consumer behaviour analysis and social marketing practice.

Nicholson, M.; Xiao, S.H.

doi:10.1080/02642069.2011.531124

All Outputs (3)

Mapping impulse buying: a behaviour analysis framework for services marketing and consumer research (2011)
Journal Article
Xiao, S., & Nicholson, M. (2011). Mapping impulse buying: a behaviour analysis framework for services marketing and consumer research. The Service Industries Journal, 31(15), 2515-2528. https://doi.org/10.1080/02642069.2011.531123

Consumer consideration of non-deceptive counterfeit goods: a contingency matrix approach. (2011)
Journal Article
Xiao, S., & Nicholson, M. (2011). Consumer consideration of non-deceptive counterfeit goods: a contingency matrix approach. The Service Industries Journal, 31(15), 2617-2631. https://doi.org/10.1080/02642069.2011.529608

Consumer behaviour analysis and social marketing practice. (2011)
Journal Article
Nicholson, M., & Xiao, S. (2011). Consumer behaviour analysis and social marketing practice. The Service Industries Journal, 31(15), 2529-2542. https://doi.org/10.1080/02642069.2011.531124