All Outputs (2)

Are Pricing Policies an Impediment to the Success of Customer Solutions? (2011)
Journal Article
Sharma, A., & Iyer, G. (2011). Are Pricing Policies an Impediment to the Success of Customer Solutions?. Industrial Marketing Management, 40(5), 723-729. https://doi.org/10.1016/j.indmarman.2011.06.002

Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions. (2011)
Journal Article
Grewal, D., Iyer, G., Javalgi, R., & Radulovich, L. (2011). Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions. Entrepreneurship Theory and Practice, 35(3), 533-557. https://doi.org/10.1111/j.1540-6520.2011.00444.x