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Tellyo: A start-up company from Northern Europe and the quest for customers and markets

Kuivalainen, Olli; Sinkovics, Rudolf R; Vanninen, Heini

Authors

Olli Kuivalainen

Heini Vanninen



Contributors

P. Ghauri
Editor

P. Cateora
Editor

Abstract

Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner. Here you can find a host of information about the book and a range of downloadable supplements for students and lecturers.

Citation

Kuivalainen, O., Sinkovics, R. R., & Vanninen, H. (2014). Tellyo: A start-up company from Northern Europe and the quest for customers and markets. In P. Ghauri, & P. Cateora (Eds.), International Marketing (473-480). (4th ed.). McGraw-Hill Education

Publication Date 2014-01
Deposit Date Oct 16, 2024
Pages 473-480
Edition 4th ed.
Book Title International Marketing
ISBN 0077148150
Keywords Entrepreneurship, SME, Start-up
Public URL https://durham-repository.worktribe.com/output/2773025
Publisher URL http://www.mcgraw-hill.co.uk/textbooks/ghauri
Other Repo URL https://eprints.gla.ac.uk/262759/