Olli Kuivalainen
Tellyo: A start-up company from Northern Europe and the quest for customers and markets
Kuivalainen, Olli; Sinkovics, Rudolf R; Vanninen, Heini
Authors
Contributors
P. Ghauri
Editor
P. Cateora
Editor
Abstract
Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner. Here you can find a host of information about the book and a range of downloadable supplements for students and lecturers.
Citation
Kuivalainen, O., Sinkovics, R. R., & Vanninen, H. (2014). Tellyo: A start-up company from Northern Europe and the quest for customers and markets. In P. Ghauri, & P. Cateora (Eds.), International Marketing (473-480). (4th ed.). McGraw-Hill Education
Publication Date | 2014-01 |
---|---|
Deposit Date | Oct 16, 2024 |
Pages | 473-480 |
Edition | 4th ed. |
Book Title | International Marketing |
ISBN | 0077148150 |
Keywords | Entrepreneurship, SME, Start-up |
Public URL | https://durham-repository.worktribe.com/output/2773025 |
Publisher URL | http://www.mcgraw-hill.co.uk/textbooks/ghauri |
Other Repo URL | https://eprints.gla.ac.uk/262759/ |
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