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Cultivating learning and fostering flexibility in international distribution

Sinkovics, Rudolf R.; Roath, Anthony S.

Authors

Anthony S. Roath



Abstract

Research examining the relationship among learning orientation, strategic flexibility, and performance is assessed in an international setting focused on exporting manufacturers involved in contractual relationships with foreign distributors. Adopting a learning orientation—developing skills in creating, acquiring, and transferring knowledge—has generally been believed to significantly impact performance. In the current research, however, the relationship between learning orientation and performance was not direct, but found to flow indirectly through strategic flexibility. The results suggest that learning orientation develops a set of firm capabilities, such as flexibility, that eventually lead to enhanced performance.

Citation

Sinkovics, R. R., & Roath, A. S. (2012). Cultivating learning and fostering flexibility in international distribution. der markt, 51(1), 3-12. https://doi.org/10.1007/s12642-011-0067-6

Journal Article Type Article
Acceptance Date Oct 4, 2011
Online Publication Date Oct 27, 2011
Publication Date 2012-03
Deposit Date Jan 29, 2025
Print ISSN 0025-3863
Publisher Springer
Peer Reviewed Peer Reviewed
Volume 51
Issue 1
Pages 3-12
DOI https://doi.org/10.1007/s12642-011-0067-6
Keywords Learning orientation, Strategic flexibility, International distribution
Public URL https://durham-repository.worktribe.com/output/2772989