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Symposium: Old Wine in New Bottles? Social Marketing and Consumer Behaviour Analysis

Nicholson, M.; Xiao, S.H.

Authors

M. Nicholson



Citation

Nicholson, M., & Xiao, S. (2008, September). Symposium: Old Wine in New Bottles? Social Marketing and Consumer Behaviour Analysis. Paper presented at British Academy of Management Conference., Harrogate, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name British Academy of Management Conference.
Conference Location Harrogate, UK.
Publication Date 2008-09
Public URL https://durham-repository.worktribe.com/output/1699154