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Beyond helping: The Role of Psychological Distance in Cause-related Product Buying Decision.

Xue, T.; Xiao, S.H.

Authors

T. Xue



Citation

Xue, T., & Xiao, S. (2014, December). Beyond helping: The Role of Psychological Distance in Cause-related Product Buying Decision. Paper presented at EMAC 2014 Conference., University of Valencia, Valencia, Spain

Presentation Conference Type Conference Paper (unpublished)
Conference Name EMAC 2014 Conference.
Conference Location University of Valencia, Valencia, Spain.
Publication Date 2014
Deposit Date Mar 9, 2015
Public URL https://durham-repository.worktribe.com/output/1684422