Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea

Yuan, X.; Shin, S.; He, X.; Kim, S.Y.

Abstract

This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability requirements may vary across different institutional environments for superior performance. Using data of 385 firms in China and 280 firms in Korea, this research finds that generally both capabilities positively influence firm performance; IC is more important in Chinese market, while MC is more vital for firms competing in Korea.

Citation

Yuan, X., Shin, S., He, X., & Kim, S. (2016). Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea. Asian Business and Management, 15(1), 32-56. https://doi.org/10.1057/abm.2015.17

• Journal Article Type: Article
• Acceptance Date: Nov 7, 2015
• Online Publication Date: Jan 27, 2016
• Publication Date: Feb 1, 2016
• Deposit Date: Nov 9, 2015
• Publicly Available Date: Jan 27, 2017
• Journal: Asian Business and Management
• Print ISSN: 1472-4782
• Electronic ISSN: 1476-9328
• Publisher: Palgrave Macmillan
• Peer Reviewed: Peer Reviewed
• Volume: 15
• Issue: 1
• Pages: 32-56
• DOI: https://doi.org/10.1057/abm.2015.17
• Public URL: https://durham-repository.worktribe.com/output/1427117