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Modern Pioneers in Marketing: Autobiographical Sketches by Leading Scholars

Tadajewski, M.; Jones, D.G.B.

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Authors

M. Tadajewski

D.G.B. Jones



Abstract

Purpose This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research. Design/methodology/approach A brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue. Findings Highlights of the four portraits are presented and insights into their authors’ lives and careers are offered. Originality/value The authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

Citation

Tadajewski, M., & Jones, D. (2017). Modern Pioneers in Marketing: Autobiographical Sketches by Leading Scholars. Journal of Historical Research in Marketing, 9(2), 118-126. https://doi.org/10.1108/jhrm-01-2017-0004

Journal Article Type Article
Acceptance Date Jan 24, 2017
Online Publication Date Mar 28, 2017
Publication Date May 15, 2017
Deposit Date Jan 24, 2017
Publicly Available Date Jan 25, 2017
Journal Journal of Historical Research in Marketing
Print ISSN 1755-750X
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 9
Issue 2
Pages 118-126
DOI https://doi.org/10.1108/jhrm-01-2017-0004

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Accepted Journal Article (176 Kb)
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Copyright Statement
This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://dro.dur.ac.uk/20729/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited




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