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Product launch performance in hi-tech SMEs: newness to the firm and the role of management controls

Williams, C.; van Triest, S.

Product launch performance in hi-tech SMEs: newness to the firm and the role of management controls Thumbnail


Authors

C. Williams

S. van Triest



Abstract

We investigate the impact of management control mechanisms on the success of new product launches in high-technology small- and medium-sized enterprises (SMEs). We argue that internal management controls will alleviate problems associated with product newness. Using survey data from 76 SMEs we find newness to the firm to be negatively related to product launch success, while the use of informal and formal controls have positive effects. Furthermore, informal controls within the SME moderate the negative relationship between newness and launch success. The results add to the debate on the impact of control mechanisms on innovative activities in SMEs.

Citation

Williams, C., & van Triest, S. (2017). Product launch performance in hi-tech SMEs: newness to the firm and the role of management controls. International Journal of Innovation Management, 21(3), Article 1750022. https://doi.org/10.1142/s1363919617500220

Journal Article Type Article
Acceptance Date Sep 13, 2016
Online Publication Date Oct 31, 2016
Publication Date Apr 1, 2017
Deposit Date Sep 16, 2016
Publicly Available Date Oct 31, 2017
Journal International Journal of Innovation Management
Print ISSN 1363-9196
Electronic ISSN 1757-5877
Publisher World Scientific Publishing
Peer Reviewed Peer Reviewed
Volume 21
Issue 3
Article Number 1750022
DOI https://doi.org/10.1142/s1363919617500220
Public URL https://durham-repository.worktribe.com/output/1376476

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