Skip to main content

Research Repository

Advanced Search

Segmenting global tourism markets: A panel club convergence approach

Lin, Z.; You, K.; Lau, C.; Demir, E.

Segmenting global tourism markets: A panel club convergence approach Thumbnail


Authors

K. You

C. Lau

E. Demir



Abstract

This study adopts an advanced panel club convergence approach to analyzing global tourism market segmentation. We empirically examine the convergence process of Turkish global tourism source markets over the period of 2001–2015, covering 81 markets. We further employ a recently developed procedure to test for structural breaks in our data. Three groups of breakpoint-homogenous countries are identified. We then examine within-group club formation and reveal a number of convergence clubs (or segments). The results show the importance of Asian source markets in the post-break periods. This study illustrates the application of structural break and club convergence analysis for segmenting global tourism markets, and generates important implications for tourism organizations to develop global marketing strategies.

Citation

Lin, Z., You, K., Lau, C., & Demir, E. (2019). Segmenting global tourism markets: A panel club convergence approach. Annals of Tourism Research, 75, 165-185. https://doi.org/10.1016/j.annals.2019.01.007

Journal Article Type Article
Acceptance Date Jan 14, 2019
Online Publication Date Jan 25, 2019
Publication Date 2019-03
Deposit Date Jan 14, 2019
Publicly Available Date Jan 25, 2021
Journal Annals of Tourism Research
Print ISSN 0160-7383
Publisher Elsevier Masson
Peer Reviewed Peer Reviewed
Volume 75
Pages 165-185
DOI https://doi.org/10.1016/j.annals.2019.01.007
Public URL https://durham-repository.worktribe.com/output/1339812

Files







You might also like



Downloadable Citations