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Listening to Consumption: Towards a Sonic Turn in Consumer Research

Patterson, M.; Larsen, G.

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Authors

M. Patterson



Abstract

In seeking to orient consumer research towards the sonic, this article has three objectives. First, to chart the emergence of the ‘sonic turn’ in the social sciences and, relatedly, to register the echoes of such a turn in consumer research. Second, to draw together the implications of this turn for the ontological, epistemological and methodological foundations of consumer research as a culturally framed social science. Third, to tease out the potential impact of the turn to sound in an intellectual context that remains relatively silent, by addressing the question: what does it mean to listen to consumption? We conclude that the sonic turn does not simply present a set of new objects for enquiry but rather offers a fresh analytical lens that provides a non-linguistic means of appreciating consumption. Such a move opens up the space for new, alternative and disruptive ways of thinking about and doing consumer research.

Citation

Patterson, M., & Larsen, G. (2019). Listening to Consumption: Towards a Sonic Turn in Consumer Research. Marketing Theory, 19(2), 105-127. https://doi.org/10.1177/1470593118787583

Journal Article Type Article
Acceptance Date May 7, 2018
Online Publication Date Jul 15, 2018
Publication Date Jun 1, 2019
Deposit Date May 8, 2018
Publicly Available Date May 8, 2018
Journal Marketing Theory
Print ISSN 1470-5931
Electronic ISSN 1741-301X
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 19
Issue 2
Pages 105-127
DOI https://doi.org/10.1177/1470593118787583
Keywords sonic, turn, consumer research, epistemology, ontology, methodology, music
Public URL https://durham-repository.worktribe.com/output/1332273

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Copyright Statement
Patterson, M. & Larsen, G. (2019). Listening to Consumption: Towards a Sonic Turn in Consumer Research. Marketing Theory 19(2): 105-127. Copyright © 2018 The Author(s). Reprinted by permission of SAGE Publications.







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