Skip to main content

Research Repository

Advanced Search

Television Consumption Drives Perceptions of Female Body Attractiveness in a Population Undergoing Technological Transition

Boothroyd, L.G.; Jucker, J.-L.; Thornborrow, T.; Barton, R.; Burt, D.M.; Evans, E.H.; Jamieson, M.; Tovee, M.J.

Television Consumption Drives Perceptions of Female Body Attractiveness in a Population Undergoing Technological Transition Thumbnail


Authors

J.-L. Jucker

T. Thornborrow

R. Barton

D.M. Burt

M. Jamieson

M.J. Tovee



Abstract

Perceptions of physical attractiveness vary across cultural groups, particularly for female body size and shape. It has been hypothesised that visual media propagates Western ‘thin ideals’. However, because cross-cultural studies typically consider groups highly differentiated on a number of factors, identifying the causal factors has thus far been impossible. In the present research, we conducted ‘naturalistic’ and controlled experiments to test the influence of media access on female body ideals in a remote region of Nicaragua by sampling from villages with and without regular television access. We found that greater television consumption remained a significant predictor of preferences for slimmer, curvier female figures after controlling for a range of other factors in an ethnically balanced sample of 299 individuals (150 female, aged 15-79) across 7 villages. Within-individual analyses in one village over 3 years also showed an association between increased TV consumption and preferences for slimmer figures amongst some participants. Finally, an experimental study in two low-media locations demonstrates that exposure to media images of fashion models can directly impact participants’ body size ideals. We thus provide the first converging cross-sectional, longitudinal and experimental evidence from field-based research, that media exposure can drive changes in perceptions of female attractiveness.

Citation

Boothroyd, L., Jucker, J., Thornborrow, T., Barton, R., Burt, D., Evans, E., …Tovee, M. (2020). Television Consumption Drives Perceptions of Female Body Attractiveness in a Population Undergoing Technological Transition. Journal of Personality and Social Psychology, 119(4), 839-860. https://doi.org/10.1037/pspi0000224

Journal Article Type Article
Acceptance Date Oct 6, 2019
Online Publication Date Dec 16, 2019
Publication Date 2020-10
Deposit Date Oct 7, 2019
Publicly Available Date Jan 21, 2020
Journal Journal of Personality and Social Psychology
Print ISSN 0022-3514
Electronic ISSN 1939-1315
Publisher American Psychological Association
Peer Reviewed Peer Reviewed
Volume 119
Issue 4
Pages 839-860
DOI https://doi.org/10.1037/pspi0000224
Public URL https://durham-repository.worktribe.com/output/1284180

Files

Accepted Journal Article (712 Kb)
PDF

Copyright Statement
© 2020 APA, all rights reserved. This article may not exactly replicate the final version published in the APA journal. It is not the copy of record.






You might also like



Downloadable Citations