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Here We Go Again: A Case Study on Re-entering a Foreign Market

Aguzzoli, Roberta; Lengler, Jorge; Sousa, Carlos; Benito, Gabriel

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Carlos Sousa

Gabriel Benito


Globalization has motivated firms to expand into foreign markets, but internationalization is inherently dynamic. Many firms have exited foreign markets for various reasons, but some later decide to re‐enter those same markets. Based on a case study of a Brazilian multinational's activities in Mexico, this study contributes to the literature on re‐entry decisions of multinational enterprises and their outcomes, focusing on the roles of institutional voids and the experiences of decision‐makers during such processes. The findings suggest that companies learn from their mistakes and reconsider how they approach re‐entry and the resources that may need to be mobilized. However, the learning process is not straightforward as it is clouded by international knowledge myopia. This study highlights how multiple actors and considerations influence re‐entry events.


Aguzzoli, R., Lengler, J., Sousa, C., & Benito, G. (2020). Here We Go Again: A Case Study on Re-entering a Foreign Market. British Journal of Management, 32(2), 416-434.

Journal Article Type Article
Acceptance Date Apr 17, 2020
Online Publication Date May 25, 2020
Publication Date Apr 1, 2020
Deposit Date Apr 21, 2020
Publicly Available Date May 26, 2020
Journal British Journal of Management
Print ISSN 1045-3172
Electronic ISSN 1467-8551
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 32
Issue 2
Pages 416-434
Public URL


Published Journal Article (Advance online version) (783 Kb)

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Copyright Statement
Advance online version © 2020 The Authors. British Journal of Management published by John Wiley & Sons Ltd on behalf of British Academy of Management. This is an open access article under the terms of the Creative Commons Attribution‐NonCommercial‐NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.

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