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Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions

Mohsin, A.; Lengler, J.

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A. Mohsin


Although the use of Airbnb services is growing, research relating to its value, risk, satisfaction, and repurchase intentions involving the millennial generation is scarce. This study investigates actual experience of social, utilitarian and hedonic values, risks, satisfaction, and repurchase intentions of Airbnb millennial consumers. It further assesses perceptions of similar values, risks, and what it would take to generate satisfaction and repurchase intention amid Airbnb non-consumers. PLS Path Modelling is used to test the hypothesised relationships and compare Airbnb consumers and non-consumers. A conceptual model proposing five hypotheses is tested using a dataset of 206 responses representing consumers and non-consumers from New Zealand. The results of the two groups are compared to assess differences in the relationships specified in the proposed conceptual model. The findings have theoretical, managerial, and social implications as it expands the literature by comparing consumers/non-consumers relating to sharing economy and identifies factors that lead to satisfaction and repurchase intentions linked to the millennials, hence generating managerial implications. The findings also suggest social, utilitarian, and hedonic values that have implications for the millennial generation.


Mohsin, A., & Lengler, J. (2021). Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions. Sustainability, 13(19), Article 10884.

Journal Article Type Article
Acceptance Date Sep 10, 2021
Online Publication Date Sep 30, 2021
Publication Date Oct 1, 2021
Deposit Date Oct 6, 2021
Publicly Available Date Oct 6, 2021
Journal Sustainability
Publisher MDPI
Peer Reviewed Peer Reviewed
Volume 13
Issue 19
Article Number 10884
Public URL


Published Journal Article (481 Kb)

Publisher Licence URL

Copyright Statement
&copy; 2021 by the authors. Li‐<br /> censee MDPI, Basel, Switzerland.<br /> This article is an open access article<br /> distributed under the terms and con‐<br /> ditions of the Creative Commons At‐<br /> tribution (CC BY) license (http://crea‐<br />

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