Dr Zsofia Toth zsofia.toth@durham.ac.uk
Associate Professor
Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Z.; Thiesbrummel, C.; Henneberg, S.C.; Naude, P.
Authors
C. Thiesbrummel
S.C. Henneberg
P. Naude
Citation
Tóth, Z., Thiesbrummel, C., Henneberg, S., & Naude, P. (2015). Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA. Journal of Business Research, 68(3), 723-734. https://doi.org/10.1016/j.jbusres.2014.07.010
| Journal Article Type | Article |
|---|---|
| Publication Date | 2015-03 |
| Deposit Date | Oct 11, 2021 |
| Journal | Journal of Business Research |
| Print ISSN | 0148-2963 |
| Publisher | Elsevier |
| Volume | 68 |
| Issue | 3 |
| Pages | 723-734 |
| DOI | https://doi.org/10.1016/j.jbusres.2014.07.010 |
| Public URL | https://durham-repository.worktribe.com/output/1228241 |
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